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Content-writing

by • January 19, 2017 • Digital MarketingComments (0)1132

Types of Content Writing to Drive More Traffic

Content Writing is the skill of writing effective content. The content should be organized in such a way that the user should feel easy to understand the concept.

Creative content attracts the audience that will make them visit your website to view your products and services. Content writing is nothing but understanding the market and audience you want to target.

Content Writing can be classified into following types:

SEO Content Writing

“SEO” (Search Engine Optimization) is a digital marketing technique used to increase web page visibility and traffic for higher search ranking results in search engines like Google, Bing, Yahoo, etc.

Good SEO content writing should include:

  • Attractive Title
  • SEO Keywords
  • User target group
  • Unique strategy
  • User interactive content

WEB Content Writing

Web content writing is focused on the quality content of websites.

Imagine how a website without content would look like! Basically, content is the foundation of a website.

In order to attract your target audience, your website requires a high level of quality content. If the user doesn’t find the website interesting then he/she will instantly move to a different site. Project your services using simple and easy language. Also, pay attention to the right keywords (avoid keyword stuffing) which will help for better SEO.

Website Content should include:

  • Right Keywords
  • Hyperlinks
  • Valuable Content
  • Unique content
  • Accurate usage of images and videos

Technical Writing

Technical Writing refers to simplifying the technical concepts in an easy way to convey a particular piece of information to a single user or group of users.

It represents widespread activities work out for understandable information which will help for the productivity of people.

Writing skills: The content should be written in a clear and concise manner to be able to convey the information appropriately.

Technical skills: A technical writer should have a strong knowledge of the area he/she is focusing on.

Tools skills: A technical writer should be able to learn new tools quickly and efficiently.

Interviewing and listening skills: Strong listening skills are required to gain the necessary information.

Design skills: Visual appreciation is an important part of the skill set of a technical writer.

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