Branding is who and what you are while marketing is how you build that awareness. Your brand is something unique that you offer to your customers. Marketing is performed by a variety of online and offline methods like Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), Mobile Marketing, etc.
In simple words, the difference between branding and marketing is similar to that of the sun and the moon. We know that the sun is the source of light. Whereas, the moon reflects the light of the sun. That is, brand is who you are and marketing is your message.
Branding comes first because it is the core of marketing strategy. While marketing methods will evolve and respond to current trends—branding remains the same.
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